Find out what patients and HCPs say when no one is asking
The opportunity
Don't miss the unprompted conversation that is happening right now.
Unprompted
Patients describe burdens and treatment experiences in their own words, before anyone asks a question.
HCPs exist in an online community reacting to published data, new treatment options and asking questions to their peers.
Ongoing
The conversation doesn't pause for a fielding window. It runs continuously, which means the signal is there to be understood right now.
Overlooked
Most research, medical affairs, and comms teams miss the insights available from these authentic conversations and have no process for treating this as evidence.
Here to help you deliver more
You know social conversations matter, but don't have it in house.
We act as your ad-hoc social research team, available to support you through the whole process — proposal development, research and report writing and presenting results.
Who we support
Market research
The view is limited to what people say when asked. Interviews and surveys capture solicited opinion — structured, sometimes performative, always filtered through a study design.
Social intelligence is the raw patient and HCP conversation: what people say to each other, unprompted, when no one's actively collecting data on them.
Integrate deep social insights into qualitative research and robust social analytics into quantitative research.
Evidence generation
When generating evidence, patient experience data is hard and slow to generate through traditional research.
Patient and caregiver experience, as expressed online, is real-world evidence input.
Social conversation is a faster, cheaper source of that signal, if someone knows how to extract it rigorously.
Medical comms
Pharma publishes and presents, then loses visibility. Once a publication or congress deck is out in the world, there's often no real feedback loop — did it land?
Understand how published and presented scientific content is actually landing with HCPs and patients.
Social quantifies the immediate response and gives a read on what the questions being generated are.
How we work with you
We take care to apply methodological rigor to the social conversations of patients and HCPs.
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We listen first
We start with your end goal in mind and build a bespoke scope with a clear approach and outcomes.
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We do the heavy lifting
The relevant conversations, from the right audience, categorising, analysed and understood.
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Your insights and evidence
Insights ready to integrate with your other research and white label reporting so you keep the client relationship.